Cody Tarantino Brings Artistry to Life in Uni-ball’s Posca Commercial

Cody Tarantino on set with Uniball

In 2024, renowned artist Cody Tarantino teamed up with Uni-ball to star in and help create a captivating commercial for their popular Posca marker line. Filmed in the vibrant heart of Mexico City, the project marked a significant collaboration that blended Tarantino’s distinctive artistic vision with the dynamic energy of one of the world’s most celebrated art supplies.

The commercial was filmed inside Diego Rivera’s historic home in Mexico City, a location rich with cultural significance that deepened the connection between creativity, heritage, and artistic expression. One of Rivera’s original home studios was transformed into a creative space inspired by Cody Tarantino, blending Rivera’s legacy with Tarantino’s unique vision. For Tarantino, this project held deep personal meaning, as his firsthand experience of Rivera’s iconic Detroit Industry Murals had inspired a profound respect for the power of public art to tell stories and drive social change.

Detroit Industry Murals by Diego Rivera in Detroit, Michigan

Tarantino’s role went beyond being the face of the commercial. His hands-on involvement in the artistic direction ensured that the visuals celebrated the spirit of creation embodied by Posca markers, tools known for their vibrant colors and versatility across surfaces.

The production brought together a team of nearly 100 artists and creatives, culminating in a visually striking campaign that showcased the transformative power of art. The commercial has since aired on Bloomberg and multiple major American television networks, amplifying Uni-ball’s message and reaching a broad audience.

For Tarantino, the Uni-ball commercial represents a fusion of past and present, tradition and innovation, and the enduring influence of art across generations. It is a testament to how meaningful storytelling and authentic creativity can elevate a brand while honoring cultural legacy.